Chalk It Up is not like the usual acrylic or latex paint. This paint is pure acrylic and the newest highest technology ingredients are used to make it easy to apply. It has a look of its own. A soft velvety smooth flat look with unbelievable adhesion qualities makes this the perfect basecoat, gesso, primer and/ or acrylic paint. No need to sand or prime before painting. Adheres to any surface with one coat coverage in most cases. This VOC free paint make it so easy to redo, recycle, upcycle anything making the new look old or give the oldPerfect Paint a new life. Best product on the market.